The question many people ask me is:
"How do I make money with Webinars and Webcasting?"
Like my uncle Leo used to say; "There's more than one way to skin a cat." How you actually "bring home the bacon" using Webinars depends on your business, prodcut, service and how you deliver them to your customers.
Many of my clients package up their content to be delivered 'on-demand' - creating modules of content to be spaced over time. This is known as an On-Demand Webcast vs. a live Webinar. You simply record modules and post them on your webiste, creating a library of content for your customers to...here it is... "pay for access" in an on-demand or self-directed format.
Your recorded sessions can include Power Point, video, testing, polling, reporting and analytics and more. It's a very popular method for delivering certification and continuing education credits, training, coaching and more.
Now you have a passive income stream that eliminates most of the manual labor and allows you to reach even an larger audience. You create it once and repurpose it through muliple mediums including on-deman Webcasts, off-line CDs and DVD's, home study courses etc.
On-Demand Webcasts are different that just recording your live Webinar and posting it up on your website, charging people money to watch it. These Webcasts are typically shorter in length, like and edited version of your Webinar - tightly focused on the content and desired outcome.
The key difference being - if you want to get paid to create content, you have to deliver the value and do it in a way that keeps people engaged and wanting more from you. There are several companies offering technology for you to create On-Demand Webcasts.
The two I'm most familiar with are:
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1) WebEx Presentation Studio
http://www.webex.com/enterprise/presentation-studio.html
2) Brainshark Presentations
http://www.brainshark.com
Good luck and let me know if you need any guidance.
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